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Leaders, win Hearts and Minds!

  • Mar 25
  • 1 min read

Updated: Jul 30

Every day, in every shop I visit, with each of my customers, I observe that excellence is not only something to declare: it is something to embody.


This is the challenge all leaders face: how to create a compelling rationale for improvement and share it with their teams. While formulating the rationale is essential, it must be embraced by the people doing the work. The goal is to inspire them to feel a collective desire to collaborate to better serve customers. It is about combining the rationale and the emotions: minds and hearts!





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